Daytona Beach, Florida – February 21, 2008 –The 50th running of the DAYTONA 500® was a highly anticipated event for race fans, but many attendees of Daytona Speedweeks this year experienced something they hadn’t anticipated: Free WiFi Internet access. In a partnership with Sprint, Maryland based AllCity Wireless established the first-ever successful operation of Free WiFi Internet cloud in DAYTONA 500® history.
“The Daytona 500 is NASCAR’s biggest, richest and most prestigious race. Excitement reached a fever pitch as illustrated by the earliest sellout of ‘The Great American Race’ in modern history,” stated Daryl Wolfe, chief marketing officer of International Speedway Corporation (ISC), a leading promoter of motorsports activities. “Our goal at ISC is to provide fans a superior, innovative and thrilling experience. Therefore, it was important that our guests have access to a quality, high speed wireless network, and AllCity Wireless partnered to provide us a great solution.”
In a project aptly named Speedway Wireless, the AllCity Wireless team leveraged the power of its own WiDirect™ product in conjunction with equipment from Proxim wireless to create a new completely mobile mesh network solution. “Anyone can hang access points, but to effectively build, operate, and manage just under a square mile of free WiFi Internet service for racing fans at the Daytona Speedweeks, and then to be mobile enough pack it up and do it again at the next event, that takes a solution.” stated Victor DeLeon, Vice President & CTO of AllCity Wireless. “That’s the AllCity difference…we build solutions; and here part of the solution is successfully demonstrating to the racing world the commercial viability of a mobile advertising-supported, free WiFi Internet access at motorsports events.”
With an overwhelmingly positive reaction to the inaugural effort, AllCity Wireless is pleased to announce that they are now working closely their partners to rapidly expand the Speedway Wireless project to future race events to and to bring free WiFi access to racing venues across the nation similar to those enjoyed by racing fans at Daytona.
“The impressive and extremely successful initial offering at Daytona by the Speedway Wireless team is a sign of great things to come for many racing fans.” stated Philip McQuade, President at AllCity Wireless.
About AllCity Wireless AllCity Wireless isNorth America’s premier provider of turn-key network solutions for the delivery of enterprise-class wireless broadband and municipal WiFi deployments. Our WiDirect product line provides the back-office OSS software required to glue the business together in a scalable yet simple way to deploy, sell, and manage the user experience and the network itself in any sales model, be it advertisement, fee based, or a hybrid model. Information about AllCity Wireless can be found at www.allcity-wireless.com. For investor relations, e-mail firstname.lastname@example.org or call 443-951-1392.
About International Speedway Corporation International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit; Richmond International Raceway in Virginia; California Speedway near Los Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Chicagoland Speedway and Route 66 Raceway near Chicago, Illinois; Homestead-Miami Speedway in Florida; Martinsville Speedway in Virginia; Darlington Raceway in South Carolina; and Watkins Glen International in New York. In addition, ISC is a limited partner with Group Motorise International in the organization and promotion of certain events at Circuit Gilles Villeneuve inMontreal, Canada.
About Sprint Sprint offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving approximately 54 million customers at the end of 2007; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
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Contact: Sales@AllCity-Wireless.com Office: 443-951-1392